Elyx is Absolut’s new premium vodka and they have produced a vast array of marketing collateral to support the new brand. We have produced the brand guidelines, cocktail books and POS magazines. All text pages are printed on Zen and cover paper used on all brochures is Cairn Recycled sourced from Paperback. The Zen lick coated textured paper gives wonderful ink lift, benefiting the incredible photography throughout each brochure.